En la actualidad, la era digital ha cambiado la forma en que los profesionales se relacionan con sus clientes y la forma en que los consumidores se relacionan con las marcas. Por lo tanto, es importante gestionar una buena presencia en línea para promover su marca personal. Las tendencias de la marca personal están ganando terreno en el mundo de los negocios. De acuerdo a AP Ortega (2008), el desarrollo de una marca personal es una forma efectiva de promocionar un negocio, pues ayuda a los profesionales a destacarse entre la multitud y a construir una conexión más profunda con sus clientes. Al asociar el nombre de un profesional con el de un negocio, se construye una imagen de confianza y de profesionalidad. Esto ayuda a establecer la credibilidad de un negocio ya establecer una relación a largo plazo con los clientes. Según Silvia Cobo (2012), construir una marca personal requiere una combinación de conocimientos, experiencia y habilidades para asegurarse de que los mensajes sean claros y consistentes. Esto implica una comprensión profunda de la industria, el mercado y los clientes. También es importante tener en cuenta los medios de comunicación social, ya que permite a los profesionales innovar y diferenciarse de la competencia. En este sentido, les presentamos 5 pasos fundamentales para comenzar a gestionar su marca personal: 1. Autoconocimiento: Es importante conocerte como persona y como profesional, evaluar tus fortalezas y trabajar en mejorar tus debilidades, conociendo también las oportunidades que te brinda el mercado y las amenazas que representan el que sea tan dinámico, utiliza la Matriz FODA personal como una herramienta de autoconocimiento. 2. Objetivos Smart: una vez entendida cuál es tu razón de ser establece las metas que quieres lograr, partiendo desde la concepción de objetivos inteligentes que por su sigla en inglés SMART dice que sean, específicos, medibles, alcanzables, realistas y en un tiempo específico. 3. Redes sociales actualizadas: Las tendencias digitales y el crecimiento empresarial ha venido acompañado del uso constante de las redes sociales, por ende, es fundamental tener actualizados los perfiles en los que como referentes vamos a tener presencia, es bueno cada cierto tiempo investigar las nuevas actualizaciones y mantenerte dentro de las redes en las que se encuentre tu público objetivo. 4. Contenido de valor: Una vez tengas claras las redes sociales en las que sentarás presencia, es fundamental que desarrolles contenido de valor para tu público objetivo, lo que quiere decir es que además de mostrar tus logros, los productos o servicios que ofreces también puedas generar contenido que eduque, informe y muestre el proceso de las actividades que realices. 5. Networking: Este último paso es fundamental pues para hacerte referente de tu sector es fundamental que te conozcan y para eso debes intercambiar conocimiento, hacer encuentros con profesionales de tu área de especialización, acudir a capacitaciones o talleres y hacer crecer tu red de contactos para poder expandir tu referencia. En conclusión, desarrollar tu marca personal puede ser intimidante al principio, pero con esta guía de 5 pasos presentados, puede ser un proceso rentable y alcanzable.
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